This menu can help you determine keyword trends, CPC prices, and create your own keyword combinations. It even gives the opportunity to target consumers based on location and language.
This keyword tool helped me forecast which keywords I should keep or delete. Since my campaign is to advertise my dog Bailey to shiba lovers, I decided to type in "shiba inu dog" to see how much CPC that would reel in over the next week.
As shown in the screenshot above, we see the amount of clicks, impressions made, and the anticipated cost for the keyword during a seven day run time. This information is useful because I am able to determine how much the keyword might be worth to my Campaign and daily budget.
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