Week 4- MKTG 349- AdWords Campaign: Keywords

I decided to create an AdWords Campaign for a Facebook page I made last year. The Facebook page is dedicated to my pet dog, Bailey. In order to correctly run the campaign, I created multiple keywords to link my ad to.

I have chosen about 15 broad keywords. The campaign is currently paused, but once I provide my billing information and resume it, the CPC and amount of clicks will turn into numbers. This data will provide us with how well my chosen keywords are doing. By analyzing the data, I can determine if I need to delete or even create negative keywords in order to increase the amount of clicks during the campaign. This will improve my ads relevance to my specific keywords. Overall, monitoring the performance of the keywords will determine how my budget is being utilized to get the most "bang for my buck."