Week 8- MKTG 349- Finding the Right Keywords for You

Adding keywords into your AdWords Campaign might seem pretty easy, but it actually takes some time and evaluation of what your website provides and what your target audience might search. You can include multiple broad keywords, but it is best to also include as many specific phrases that you can think of for your campaign Who knows, there might be a lot of people that actually type it into the search bar. There's only one way to find out!

The goal of keywords is to attract individuals that might like to visit your website and purchase your item or service, but they just don't know it yet. For example, if you own an online shopping site that sells automatic watches, you would provide keywords such as, "automatic watches" or "automatic watches for men and women." These keywords would have a higher level of traffic of individuals searching for this type of product. If you are selling something more specific and unique, such as automatic wooden watches, you might want to try phrases more specific like; "automatic watches made out of cherry wood" or "oak wood watches that are automatic." These phrases might not get a lot of volume, but you would never know unless you tried, right? There might be hundreds of thousands of people looking for a different kind of watch for them or as a gift. Another good phrase to add might be, "unique automatic watches for sale." 

Tense wooden watches website after searching, "automatic wooden watches"

All together, the more specific the keyword phrase is, the higher the chances someone might click on your site right away, because the phrase is specific to you and your unique product. AdWords makes creating keywords and phrases easy to create and maintain under the Keyword Planner tab of your Tools bar.

Week 7- MKTG 349- Campaign Strategies

An wonderful feature that Google AdWords provides is their Help tab. This tab is located in your settings icon on the top right-hand side of your screen. The bell icon, located directly to the right of the settings icon, suggests helpful tips when preparing and examining your campaigns.

AdWords offers multiple convenient ways for users to contact support with any questions. If you'd like to talk with someone over the phone, an 800 number is provided along with the times to call for help. If not, you can click on the Help tab to bring you to a different menu. This menu is shown below.

You can contact support by Email, Phone, or chatting through online messaging. Searching subjects in the search bar above is another alternative to finding answers to any questions. Video calls were not available at the time I was looking for help, so I decided to set up a live chat. Once clicking on the option, I was brought to a message box asking me to select a category I needed help with. I selected Ad Performance in the category box and was able to type out a question. Within seconds, Catherine from Google Support messaged me and I was able to quickly resolve my issue.

Google AdWords Help features are a great perk to the website and are available 24/7!

Week 6- MKTG 349- Callout Extensions

Call Extensions are another useful tool provided by Google AdWords to encourage consumers to click on your ad. It's purpose is to display benefits or services unique to your business. The key to successful call extensions is to keep them "short and sweet." This way, businesses boost their quality scores while lowering costs at the same time!

Here is an example of a shoe company ad including callout extensions.

Inside the blue outline are the call extensions. It is best to provide at least two and no more than six. You can find out how to create callout extensions on your Google AdWords Campaign by clicking on this link. 

Week 5- MKTG 349- Keywords Planner

To efficiently manage your keywords and negative keywords, click on the Tools tab when logged into your Google Adwords account.

This menu can help you determine keyword trends, CPC prices, and create your own keyword combinations. It even gives the opportunity to target consumers based on location and language.

This keyword tool helped me forecast which keywords I should keep or delete. Since my campaign is to advertise my dog Bailey to shiba lovers, I decided to type in "shiba inu dog" to see how much CPC that would reel in over the next week.

As shown in the screenshot above, we see the amount of clicks, impressions made, and the anticipated cost for the keyword during a seven day run time. This information is useful because I am able to determine how much the keyword might be worth to my Campaign and daily budget.

Week 4- MKTG 349- AdWords Campaign: Keywords

I decided to create an AdWords Campaign for a Facebook page I made last year. The Facebook page is dedicated to my pet dog, Bailey. In order to correctly run the campaign, I created multiple keywords to link my ad to.

I have chosen about 15 broad keywords. The campaign is currently paused, but once I provide my billing information and resume it, the CPC and amount of clicks will turn into numbers. This data will provide us with how well my chosen keywords are doing. By analyzing the data, I can determine if I need to delete or even create negative keywords in order to increase the amount of clicks during the campaign. This will improve my ads relevance to my specific keywords. Overall, monitoring the performance of the keywords will determine how my budget is being utilized to get the most "bang for my buck."