Week 11- MKTG 349- CPC Bidding

CPC bidding means cost-per-click. It's primarily used when you want to drive potential customers to your website. It is best to maximize your CPC so you only pay when someone clicks on your ad. You can set the bid (Manual bidding), or just select "max. CPC" when editing your Google AdWords campaign. By selecting "Automatic bidding," Google can set a bid for you based on your total budget.

The goal is to get as many clicks as possible. Based on your overall quality score, your ad rank can surpass other competitors and lower the amount you actually have to pay. This is known as your Actual CPC. The image below is a great visual representation of how the components intertwine with each other.

Maximum bids don't necessarily mean that your ad rank will increase. Depending on your company and budget, you can control your bidding for individual keywords and Display Network target settings. The only bad thing about Manual bidding is the time and maintenance it takes.