Call Extensions are another useful tool provided by Google AdWords to encourage consumers to click on your ad. It's purpose is to display benefits or services unique to your business. The key to successful call extensions is to keep them "short and sweet." This way, businesses boost their quality scores while lowering costs at the same time!
Here is an example of a shoe company ad including callout extensions.
Inside the blue outline are the call extensions. It is best to provide at least two and no more than six. You can find out how to create callout extensions on your Google AdWords Campaign by clicking on this
link.
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