Tuesday, October 13, 2015

Creating a Facebook Ad Campaign

This week we were to create a Facebook Ad Campaign showcasing our blogs.

We were to go to facebook.com/advertising and select the tab "Send people to your website." We were to purchase a $5.00 lifetime budget for a few days (10/8-10/10). We were to include India in our locations we wanted to reach to increase our chances of clicks we might get. We also added Social Media Marketing and Digital Marketing to the interests section, so it would be relevant to who ever were to notice the ad.

After the Campaign ended, I was able to see my results in the graphs that show how much I spent and how many people it has reached during the time limit.

Graph regarding the amount of website clicks within the 3 day campaign

Graph regarding the amount of clicks and views between men and women separated by age groups

I noticed going through my insights, a majority of the people reached were in major cities like Los Angeles, Chicago, Houston, and New York. I also noticed that the majority of clicks the ad got was on 10/9, with 9 views.

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