Our class was to read these short articles,
They refer to how often we should post on social media in order to gain or keep the followers interested in the updates we are posting.
Reading the Infographic article, they show a graphic of how many posts on average that brands should post a day. I found it really interesting that Pinterest was the most frequent postings, with 5 a day. Oddly enough, Facebook was only at 2 posts per day "before likes and comments begin to drop off." How funny that is considering that Facebook is the most widely used social network in the world, according to the second article above, "70% of their study group accessed Facebook from their phones- to catch up on news feed updates, mostly- and 61% used it daily." About 14 times (on average) a day to be exact. I guess less is more in the world of digital advertising. There are so many other companies trying to get their name out there that it becomes overwhelming to the users, so they end up ignoring most (if not all) ads that come their way.
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