Tuesday, September 8, 2015

Social Monitoring Activity

What does the public really think about certain celebrities? How can we find out?

We can agree that in our society today, surrounded with constant access to the internet, opinions can swing every which way. Especially since social media makes the public's opinions easier and faster to communicate. Last week in class, Social Mention and Google Trends was introduced. I decided to research Kanye West.

I wanted to research Kanye West in socialmention.com because of all the controversy he had created recently by stating at the VMA's that he will run for president in 2020. I mean, the guy is a great musical artist, but I wouldn't want him running our country.

On Social Mention, his average score of being mentioned at 6 o'clock at night on social media is every 35 seconds. That is a dramatically different number comparing to 10 o'clock that Thursday morning (being mentioned every 3 minutes). He seems to be talked about pretty positively with a 7:1 ratio, which is really surprising to me. According to Google Trends, West reached his peak of interest from the public in September of 2009 after he grabbed the microphone and took over Taylor Swifts speech when she won an award for best female music video. He claimed Beyonce had the best music video and he reached 100% on the Google trend chart. Through the years he has teetered between 15-40%. Within 3 days, he has risen that number from 21% to 74% and still rising. We'll see if he can repeat that record back in '09!

Kanye's score on Social Mention
Kanye's score on Google Trends


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