Adding Projects to LinkedIn

In order to showcase my social media blog and Bailey's Facebook campaign, I am able to include them in my Projects section of my profile. Here is how to do it.

Under your LinkedIn home page, go to Edit Profile and scroll down until you reach Projects.

Once there, you are able to add the project name, months in process, your occupation used to execute the project, it's URL link, and a brief description.

After you are done, click Save.

You are now ready to show the employers any projects you'd like to showcase!

LinkedIn URL

This week in class, the students were to change their LinkedIn profiles URL. By doing this, it will enhance your personal brand.

To change your LinkedIn URL, you must log into your profile and click on the edit profile tab. Once there, you will see your profiles website name. Scrolling over it will reveal a settings key. By clicking on that, it will take you to another editing page for your profile.

On the top right corner will be an option to change your public profile URL. Clicking on the pencil tab, you are able to type in a new name.

Final Project Rough Draft

This week, our professor wanted the students to create a rough draft Powerpoint for our Facebook Ad Campaign. In this Powerpoint, I explained my Project Proposal, Facebook Advertisement, Results, Demographics, and a Conclusion slide.

In the Project Proposal, I explained through bullet points that Bailey is a 10 year old Shiba Inu and that I would expose her through social media. I revealed the dates it ran, as well as the 3 phases. Phase 1: Create a Facebook Ad Campaign. Phase 2: Put Advertisement into motion. Phase 3: Review results of campaign. The last bullet point included the $20 budget. On the Facebook Advertisement slide, I posted the screenshot of the audience definition. In bullet points I listed the Target Market, Potential Reach, the Budget (once again), as well as the start date. The Results slide only showed People reached and Cost per click along with screenshots. On the Demographics slide, I applied screenshots of the ages of all men and women. Women cost $0.14 per click while men cost only $0.03 per click. I commented on how 80% of the likes were from young teenage males, which surprised me. The last slide is the Conclusion. Here I mentioned what my original goals were before I ran the campaign and how the results exceeded my goals.